In Housing tends to be traditional, even when newly built, with many reassured by classic materials, familiar choices, and epochal designs. The established builder’s plan matches the conventional buyer’s dream.

All of that is changing. Due to diverse demographics, emerging technologies, and pressing needs, including sustainability mandates and housing shortfalls: millions of houses needed, hundreds of thousands more each year, and quality homes increasingly unaffordable.

How we’ve always done things? Ineffective and outmoded.

Untypical is the remarkable result of Terra Firma’s belief in bigger ideas and better plans, sustainable alternatives and smarter neighbourhoods. Why remarkable? Because at every step, with every decision, Guy Hands and his team chose to be disruptive.

We’re not building as usual. Untypical.
We stand out from the crowd. Pink.
Housing turned upside down.

Sober strategy >>> brave creative

No flourishes of laurel, no trees or leaves or leaves on trees, no venerable serif.

Just a clear expression of mission.

Visual identity: mike-scott.co.uk